Guerilla Marketing for an online site or blog is not a “fixed” group of strategies. No strict regulations apply as such (however, see the guidelines, below) Guerilla marketing gets its power from originality and innovation. It does not entail expensive conventional avenues like TV or radio campaigns. These are tried and true methods that conventional companies have used for years: hand-outs, pens, T-shirts, or decals.
A few alternative advertising strategies include such things as contests, P.R. stunts, or whatever other revolutionary method of marketing that you can conjure up. A great new tool at your disposal? Podcasts. Be creative.
The first step to becoming a guerilla marketer is to whet your creative skills. Seek out numerous ways to advertise your product or service to possible customers.
Examine what you sell from the perspective of the customer. Who is the target consumer for this item? How do their minds work? For example, if teens are your target demographic, you will try to steer away from boring campaigns and aim for something dynamic. However a trendy and cutting edge campaign is not liable to draw the elderly or conservative business types. For a demographic that is based on gender rather than age, naturally you should customize your campaign to appeal to either men or women.
Integrity and work ethic in business are required regardless of the kind of marketing methods that are employed (with guerilla marketing, employ multiple campaigns; don’t limit yourself to just a couple)
Regardless of what others may say. As is the case with any other business that enjoys success, spreading the word is useless if your product or service is second-rate. The best marketing technique is word of mouth. But it is also a two-edged sword. Word of mouth can be damaging if your product is not acceptable. At one time I worked for a national tax company that reminded its employees of the saying — something to the effect that if a person is happy with your service, he/she may tell one or two friends. But if they are not happy with you, they will inform everyone they know!