One tool that has seen its use rise considerably over recent years, in the office and home life, are flash drives. Replacing CDs as the preferred method for storing and transferring data, they can be moved around easily and slotted in to practically any computer in the world.
They are increasingly important for use at work of course, where they are used to move presentations, text files, spreadsheets from office to office, or even to a client’s own machine, in the most effective way. Because if this, companies are beginning to discover just how useful promotional flash drives can be not just as a business tool, but as a marketing tool as well.
B2B marketing No. 1: Often in business, it is necessary to go on site of a customer. Often this in turn requires the transfer of data to their machines; using branded flash drives therefore is subtle way of having even greater presence. Asking the client to plug it in themselves, not only shows responsibility and trust, but will inevitably have them looking at it quite closely.
If giving a presentation, to be able to hand over not just handouts or a copy of the presentation but the entire drive as a corporate gift, allows the possibility that they will continue to use it long after you are done on site. Even if that particular bid is not successful, there is always the chance that giving them the stick will keep your company within the forefront of their memory for future projects.
Moving on again one step further from this, they can be used excellently as Business to Business gifts. At trade shows in particular they are ideal to hand over in a promotional pack. A reasonably sized drive is not expensive; no more so than many other stationary items when you get down to it. Indeed, for this reason, consumer gifts could also be considered.
Internal incentivisation: Getting members of staff fully subscribed to company ideals is known to be good for business, and a great way to do this is through gifts. As such, branded flash drives can play a part; personalizing them to an employees job role, department or so forth too can go a great way to boost productivity.
Flash drives are not a new thing; they have been with us for quite a number of years now and will continue to be for quite some time to come. But they have not been as heavily exploited as they could have been. With branding and personalization however, they can be turned to be that multi function tool that CDs once were also.
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