Posts Tagged ‘ecommerce’

How To Write A Good Sales Letter

July 9th, 2011 by Owen Jones

Have you ever been reading an advertisement and know that you would like to buy the product? Then you step back a bit and wonder why you actually need that thing? Occasionally you come across an advert that is so convincing that you have that credit card in your hand before you know what you are doing. The advertisement has put you in a trance, in a purchasing frenzy. But how did the writer do that to you?

Well, advert composing or copywriting is a skill for certain, but it can be learned. Most people can write a good advertisement because there are scientific steps that have been identified in a decent sales letter, although what goes into those steps is an art.

The first thing to do is work out who you are going to be talking to. We do this each time we speak; we look at the person and make a judgment how to speak to that person. It is harder when writing because you cannot see who you are talking to, but you still have to attempt to do it. Are they surfers, are they mothers, welders, yachtsmen, car-owners, who?

Work out why anyone should purchase your product rather than someone else’s. What makes your product so special? This is your key selling point. You have to be convincing. People have heard about all the Internet scams are they are very wary. Who can blame them? So, give all the evidence that you are genuine that you can muster.

Tell your prospective customer |about the advantages of your product. What will your product do for the customer how will it transform his or her life? Think about the target audience, work out their worries and how you can overcome them.

For example, mothers are concerned about not hearing their baby crying in the next room. Answer? Your baby alarm is sensitive to the slightest noise and will transmit it to the speaker without fail. A welder is worried that he will develop arc-eye, but your goggles are designed to prevent arc-eye.

Once you have written your sales letter from the point of view of a salesman, re-read it several times, but from the point of view of your intended audience. Would your sales letter sell you on the product? If not, amend it and keep altering it. If your sales letter raises any misgivings, it must answer them. Do not give your target audience a opportunity to vacillate or to say no.

Once you have your prospective customer on your side, you have to persuade them to take the plunge, to act now. You have to to give what is called ‘a call to action’ and you have to give them a reason to act now. So, you tell them to ‘click here now’ and you tell them that if they order today they will get a special bonus of ….

Always give something as a free bonus. People like to think that they have gotten a good deal and if they are given a bonus, then they must have gotten a decent deal. Handle the bonus as you did your main product. Tell them how much it is worth and why and then say that it is free with your product if they purchase now.

Owen Jones, the writer of this piece, writes on a number of subjects, but is now involved with sales force automation software. If you would to know more, please visit our website at Sales Force Tools

Tags: , , , , , , , , , , , , ,
Posted in Uncategorized | No Comments »

Which Affiliate Programs Should I Choose?

July 6th, 2011 by Owen Jones

Naturally, the first filter that you ought to apply to any potential affiliate programs is relevance. Whilst thinking about which affiliate programs you ought to choose, you have to judge how that affiliate program fits into your web site. The reason for this is that visitors to your web site will expect to see something on the topic matter.

If I Google ‘teddy bears’ and when I arrive at the site, there are only ads for rocking horses, Forex and winter cruises, I am not going to be best pleased. The first principle is to offer people what they are searching for – stay focused.

Does the supplier charge anything? Some suppliers might attempt to charge you a ‘joining fee’, a ‘registration fee’ or ‘handling fee’ – simply give them a wide berth. It should be free to join an affiliate scheme, you should not have to pay to have the right to sell someone else’s items.

In a similar vein, what is the minimum payout level? A lot of firms will not pay out less than $50, some even $100. This is a rip off. It is a factor to help you choose between one supplier and another – a deciding factor. If you are using three or four suppliers on your site, you may have to earn $300-400 before you get paid out!

Do they charge to process your payment as well? They should not really, does your boss make you pay to get your wages? It is the same principle. And how frequently do they pay out, weekly, monthly, quarterly?

Do you like their creatives, that is their banners and other adverts? There is a great deal of proof that the regular, old fashioned banner ad of 468×60 is not very effective any more. Look for variety – boxes and skyscrapers. Otherwise, are you able to create your own?

Do they publish data on how effective their creatives are? What is the average conversion rate for every banner? That is, how many views does it take to get a hit and how many hits to get a sale?

Do they permit you to build a downline? That is, if someone visits your site and decides to sell orchids too, will you be given a part of the commission on that affiliates sales? You ought to be.

What is the amount of the average sale and how much pay out will you get on that? Actually, you want to be making at least a couple of dollars a sale; a few cents is no use, unless you are getting thousands of visitors a day.

Create a couple of questions and send them to ’support’. Do they give satisfactory answers? Are they quick to respond? And last but not least, would you by anything from the firm? Does their web site look professional? Is the sales page convincing?

There is such a great deal of choice when it comes to selecting a supplier that you can afford to have high standards. Take your time, go for the best, and you are less likely to have problems afterwards.

Owen Jones, the autor of this article, writes on many subjects, but is now involved with the SEO Content. If you would like to know more, please visit our website at PLR Articles

Tags: , , , , , , , , , , , , ,
Posted in Uncategorized | No Comments »

Ways How To Make Money with Supplies

July 5th, 2011 by Terry Damiens

Every office needs to learn how to make money with office supplies. There are countless ways to do this, and all lead to the same thing. One of the best ways is to carry out market research so that you know where to source your supplies. If you can get discounts then you will save a lot.

The easiest way to squander resources is to buy things on impulse. Sit down and make a list of all the things you need and buy them all at once. Also, search online on the various websites for bargains before you go to the physical shops. You can even do your shopping online and save on the transport costs.

Buying things bit by bit is dangerous. It is not easy to track how much you are spending. The prevailing assumption does not help either. Most people think that it is fairly inexpensive to run an office. When you start keeping records of purchases, you will finally understand it is not cheap.

There are some supply store websites with rewards. If you hook up with such sites, you will be eligible for rebates on your purchases. Several stores also have rewards programs for their regular customers. This is why it is not good to jump from one store to another every now and then.

Things like staples or cleaning detergents costs so little individually; it is only when you sum up the costs that you realize their true costs. Wholesale prices are lower than retail prices. You should order things in bulk to enjoy this margin. Retail stores themselves purchase from the wholesalers and that is why they cannot sell at the same prices.

Another easy route people lose resources is through staff negligence. Most workers think that the company is such a big entity that losing a pen or two will not hurt it. This may be true, but if all think that way then it is not a pen or two, it will be many things. Staff responsibility should be encouraged.

The place or room used as the store should be clean and well organized. Throwing things haphazardly into the store will cover up some products. When a person comes to collect something and misses, he will make an order for it to be purchased. You lose a lot of cash this way.

A good way to stress and instill responsibility is to ensure that everyone signs for the things they collect from the stores. You will then know who is wasting things. In this way, you will learn how to make money with office supplies.

Now that you know how to make money, you should think about saving money too if your business is ever to survive the ups and downs of every economy. Use the Verizon triple play promotion to cut your internet costs down.

Tags: , , , , , , , , , , , , ,
Posted in computer supplies | No Comments »

Keyword Selection And SEO

July 3rd, 2011 by Owen Jones

Keyword selection and search engine optimization are vital tools in creating and running a successful website. Before we continue talking about keyword selection and search engine optimization, I want to be sure that we all understand what the terminology means.

Keywords are the words selected by you to define your site. They are the words that you hope to rank well for in Google. So, for instance, if you want to have a web site selling ‘fashion’ – ‘fashion, fashionable, high fashion, haute couture’ may become your keywords (more on this later).

Search Engine Optimization or SEO is concerned with presenting your work – the web site and any text associated with it – in such a manner that search engines find it easy to crawl and index, which enables surfers to find you on the Internet.

Let’s use Google as an example of a search engine – after all, it is the largest, most used and so most important. Google wants to supply its users with the best results – that is, most relevant results – that it can for every keyword entered, in order to improve customer satisfaction.

Therefore it has built up an enormous database of which keywords appear on which sites. Then ‘all’ has to do is rank the sites by popularity and, in theory, the most relevant websites should pop up for every keyword typed in.

Now there is you, or me, with our dreams of a web site on fashion. If you make ‘fashion’ your keyword, you will be taking on the colossal fashion houses and huge department stores with their colossal budgets and gigantic websites head to head. Who do you imagine is going to win?

It is a no-brainer. You will never even get to page 20 in Google search results. In short, you will have no business. But what if you used a long-tail keyword (LTKW) and focused your web site? Say, use the LTKW ‘fashionable plus size black dresses’ and construct a website around that. It may be a keyword that no one else has considered.

This is why keyword selection is important and there are numerous books and articles written about it. It is a precise job, a bit of a slog, but some individuals, like me, actually enjoy it. Or you could automate the task.

So, that is the first stage: finding relevant keywords to your business so that you have a chance of being listed on the first page of Google for that keyword. The second stage is constructing your website search engine friendly so that Google can crawl it and index it for your keywords.

If you do not do this properly, Google’s spiders will crawl off onto another web site and it may be a while before they come back, which leaves your website in still water.

This article is too short to go into this colossal subject in any worthwhile way, but I will strive to give you the most relevant pointers.

Keep your web site focused on a small range of products and define and use keywords for every item, but do not over use them. Do not repeat a keyword phrase simply for the sake of it.

Make your internal links easy to find by using nav bars, menus and sitemaps.

Do not have loads of external links for your visitors to go off to, make your site interesting enough for surfers and spiders to want to remain there.

Owen Jones, the author of this piece, writes on several subjects, but is now concerned with the SEO Content. If you want to know more, please visit our website at PLR pieces

Tags: , , , , , , , , , , , , , ,
Posted in Uncategorized | No Comments »

SEO Pointers For Blogs

June 30th, 2011 by Owen Jones

Blogs, originally known as web logs, were developed for web masters to document changes they made to web sites. However, blogs have evolved into entities, specialized web sites in their own right. Blogs can be used as an on line diary or they can be used for SEO (search engine optimization) reasons to bolster up a web site.

Blogs can either be written by only its owner or members might be able to post entries as well. These external posts can be posted automatically or they can be kept to be scrutinized by an administrator first before being posted. Blogs are popular by search engines because they tend to be ‘current’, that is, updated frequently, whereas web sites frequently lay unchanged for months. In other words they are ’static’.

However, there are a couple of methods that you can give your blog a helping hand to climb in the search engines’ rankings. Let us take a look at some of these SEO pointers below:

A blog should be themed. That is it ought to focus on a target audience, a niche, and not wander off that topic. You want to build up a focused readership of people who are interested in one small subject, like flying petrol-powered model aircraft.

A themed blog will have a high density of keywords that the search engines deem to be related or on-subject. This will help your blog increase in the rankings – it is an organic, that is, not forced, kind of SEO.

In common with web site SEO, the blog ought to have a name that reflects what it is about. Resist the temptation to call a blog on cooking cakes after yourself or ‘fat and fruity’ or something daft like that. A blog on cooking cakes should have the words ‘cooking cakes’ in the title or URL.

In order to do this in the right manner, you will require to pay for the blog’s domain name and host it yourself. If you go the cheap option and use a free blogging site like Google’s Blogger, decide on your blog’s name carefully and strive to have it categorized accurately.

The titles of your posts should also be chosen carefully to reflect the content of that article because each piece will almost certainly become a page in the blog, so its title becomes part of its URL

Be certain that your blog pings (that is ‘tells’) the blog registers after every post. This creates links back to your blog and search engines rank blogs and web sites by the number of links pointing back to it.

Getting these links or backlinks ought to become your main priority after posting an piece a day. Getting backlinks is a enormous topic all on its own, but two simple methods are to create a signature file (sigfile) with a link to your blog.

Add this sigfile to the foot of every email you send out and join forums and blogs which are on the same topic as your blog. Post to those places and make sure that your sigfile is appended to every post.

Owen Jones, the writer of this article, writes on a number of topics, but is now concerned with whether sitemaps give websites a boost. If you want to know more, please visit our web site at PLR Articles

Tags: , , , , , , , , , , , ,
Posted in Uncategorized | No Comments »

Why Is Affiliate Marketing So Popular?

June 27th, 2011 by Owen Jones

There are more and more people trying to make money on the Internet each day. Lots of them are from the West, but even more are from Third World countries. Some people from the West are scared of the economic decline and are searching for a backup to their current career and others dream of the millions that the press likes to say that teenagers are making on the web.

People from developing countries can triple their wages by working on line. After all, if the family is earning $1 a day, they must be able to earn three more on line, they think. That is just one affiliate sale a week in lots of cases at the standard rate of 10% of sale price.

Affiliate marketing is the most common means of attempting to make money on line for a number of reasons. The first reason is because it is the easiest way to get started and the second is that many people are worried about composing – particularly in English, if English is not their first tongue. Creating a web site is not a problem to many surfers who use the Net a lot.

Beginners to the Net imagine that earning money on line is as easy as copying a couple of affiliate links on to a web page and spamming the world with the URL. This approach does not work, but it is a reason for so much of the junk email in your inbox every day.

There are professional spammers and even criminals on line for certain, but there are also hundreds of millions of hopeful teenagers sending out emails from cyber cafes all around the world.

The problems for these young affiliate marketing hopefuls is basically twofold. The difficulty of not being able to write a credible page of prose in English, more on which later and a lack of cash and particularly an International credit card.

These aspects are concerns, practically insurmountable concerns because being able to compose is indispensable to the best form of marketing and being able to pay by credit card is indispensable to the other best methods of marketing.

The number one all time best method of making affiliate sales is to compose a personal recommendation on a product based on personal experience with that product. So, if you cannot buy the product and you cannot compose, you have big difficulties indeed. It is a gaffe that most affiliate marketers make, to imagine that they have to write a sales page.

No, no and no, you do not. In most instances the company you are selling for has spent hundreds if not thousands on persuasive sales pages written by copywriters. You would have to be very good to beat their efforts. Your job as an affiliate is to pre-sell by writing on your experience with the item and providing a forward link to the sales page.

If you cannot do that, you can try the next best methods: PPC (pay per click) – you pay for every click on your advert whether that leads to a sale or not. Adsense is the number one proponent here. PPI (pay per impression) – you pay each time your ad shows on the publisher’s network, whether it leads to a sale or not. In both cases, you need a credit card.

This is why there is so much junk email, there are millions of hopefuls who cannot write well enough in English and/or who do not have a credit card to pay for the alternatives.

Owen Jones, the author of this article, writes on a variety of topics, but is now involved with sales force automation software. If you would to know more, please visit our web site at Sales Force Tools

Tags: , , , , , , , , , , , , , ,
Posted in Uncategorized | No Comments »

Ever Wondered How To Make Money with Computer Accessories Such as Printers?

June 25th, 2011 by Jeremy Buxton

If you have a printer there are several ways on how to make money with printers. There is more than one way to make your printer pay for itself. You may even find that you enjoy making money with your printer and can turn it into a hobby or small business venture for yourself.

If you have a camera there are countless places that you can go and take pictures and print them off with your printer. In some situations you may need to find a electrical outlet to run a power supply. You can even bring a extension cord if you will not be too far away to set up your printing area. It is wise to inspect the area for needed supplies before you plan to take pictures.

Many places like pumpkin patches may have a vendors day. You can inquire to see what the rate for a booth will be for the day. You can purchase inexpensive props and take children and family photos. They will usually have a area that you can run a extension cord from to help make your day a success.

Outdoor sporting events that children play in are another area you may wish to explore. You may want to speak with the person in charge of the team to see if your photography will be allowed. Speaking with the parents about the individual pictures you can take of them during the game is also a good idea. You may find that many parents will cherish this memory.

Offering printing services for invitations can prove to be a great money making idea. If you have a computer you can find software that will make printing nice invitations very easy. A good idea would be to create a portfolio of sample invitations for all occasions to show to your potential customers.

There are also people who need to have resumes printed as well. Most of the time they will have their information already saved onto a flash drive. If this is the case you would simply plug the device into a computer and print nice copies out. You will want to use professional paper to insure the best quality results that you possibly can.

There is also the option of offering your printing services to local businesses who need carry out menus printed. Usually they like to order these in bulk to give to customers with their current order. You may be able to scan their current menu into your system and just handle the printing.

You can also offer to make fliers for businesses as well. Many times businesses will place inexpensive fliers on cars in parking lots when they are promoting an event. If you offer to do it at a reasonable rate, they may be willing to allow you to earn their business.

Watch a few movies while you are making money with your printer business by using the Netflix coupon code and you will likely not burn out like many of your competitors.

Tags: , , , , , , , , , , , , ,
Posted in computer supplies | No Comments »

Boost Your Business Sales With Blogging

June 23rd, 2011 by Owen Jones

A business blog, in the right hands, is a very powerful marketing tool. It is flexible, it can be used to convey any views you like, it can reach a worldwide audience and it can help you compile a mailing list of surfers who are interested in your business and its products – all for the sake of writing a couple of articles a week or a month.

The difficulty with any web site, and a blog is merely a specialized kind of website, is marketing it. It should not be a problem for any business to come up with pieces and information related to the business and its products. We will come back to advertising your business blog later in this article.

As the number of visitors reading your blog grows, you will have to be aware of what kind of information you give them. It is better to be more than less open. You should use your blog to create customer loyalty and this is most easily achieved if visitors think that they can trust you. You should be honest to gain peoples’ trust.

Ask for feedback on your products and your service. This a great free manner of learning your shortcomings, otherwise you would have to commission a survey. Ask your readers to leave comments and delegate someone to read and reply to each comment

Think of your blog as your firm’s booth at the biggest and longest lasting exposition that it will ever feature in. Strive to create each piece helpful to the reader by supplying some little known details or facts on your products or related things.

For example, if your company makes crampons for climbing, write about the latest mountaineering expeditions. If you sell tropical fish, compose articles on which fish can happily live together.

You will need to tell visitors that you have a blog. There are a number of good ways to promote a web site or a blog. One of the best methods is … writing articles. So, you could write articles on composing articles like I am doing now, or almost certainly better still, publish the pieces that you compose for your blog as independent, stand-alone articles in article directories with your blog URL at the bottom of the article.

These articles will get picked up by web site authors if they are interesting enough. This will give you back links to your web site, the number of which Google uses to judge how well-liked your website is and this determines your rank in their search engine. Because Google is by far the most well-liked search engine in the world, it is crucial to rank at the top in Google.

Add an RSS button to your blog and then visitors can have your posts sent to their inbox without having to check whether you have updated your blog. This is good for the blog because no post will get missed by those who have picked up your RSS feed.

You can learn how to make a business blog by visiting web sites that teach the subject. They are normally free so you do not have much to lose.

If you are keen on using Business Blogging, just visit our website on Blogging For Beginners.

Tags: , , , , , , , , , , , , , ,
Posted in Uncategorized | No Comments »

Increase Your Sales Today

June 18th, 2011 by Owen Jones

There are fairly simple principles to follow if you want to boost sales. In fact, it is so simple that it is scarcely worth mentioning. The way to boost sales is to bring more people to see your product or an advert of your product.

If you can say that 5% of the population would like to buy your product, then to boost sales from 50 to 500, you simply have to get ten times as many people to notice you. Easy is it not?

The way the big professional firms accomplish that boost in viewers is to throw millions or even billions of dollars into an promoting budget and make use of nationwide or even worldwide advertising campaigns.

Assuming that you are not an owner of a firm that can afford to do this, the question is: how can you attract more visitors to your website?

I am assuming here that you already have a web site that converts traffic (in other words visitors) to sales at a certain rate, say 5%. So, how do you increase the number of visitors from 100 per day to 1,000 per day?

There are various ways of achieving this aim, but the exact technique varies depending on what you are selling. If you are selling a subscription or a high-cost service then you can afford to spend a bit more up front.

For instance, you could put an advert in the newsagent’s window or in classified ads giving your telephone number and convert the inquisitive into clientele when they ring you.

You will learn how much you have to spend to get a certain number of interested prospective clients and how many of these actually convert into customers. This is valuable knowledge because it allows you to judge whether this sort of promoting is correct for you and what your ‘bang per buck’ is.

However, this theory goes for all types of marketing and if you are like most Net sellers, you are working on a shoe string budget. Despite that, stick to first principles and keep as many statistics as you can think of. You may not know how to use those numbers yet, but something will occur to you.

As an instance, I record the details of the number of visitors to my web site each day and the number of clicks. That gives me an average: if a thousand visitors come to look, I make 80 sales. I also track the value of the sales and divide it by the clicks.

Then I know that, say, $240 worth of sales from 1,000 visitors equals an average of $3 a sale. Then I track the days of the week and by doing that I know that Saturday is more profitable than Wednesday.

The days can vary by as much as 25%, so if you have an advertising budget of say $100 a week, it is better to go all-in on Saturday than $15 a day over the whole week because the costs are the same but the revenue is not. In short, if you want to create money on line. study the market as you would off line and put your advertising dollars where they matter the most.

Owen Jones, the author of this piece, writes on a number of topics, but is now involved with sales force automated software. If you would to know more, please visit our web site at Sales Force Tools

Tags: , , , , , , , , , , , , ,
Posted in Uncategorized | No Comments »

The Basics Of SEO

June 10th, 2011 by Owen Jones

Every firm ought to have a web site to promote its capabilities. This is no longer a luxury, if you do not have a web site, your competitors probably will and you will lose out to them. For numerous firms, the web site is their main kind of advertising and for others, it is their only form of promotion.

However, in order to make a web site work for you, you or your web master will have to use SEO (search engine optimization) techniques. If you do not know what SEO techniques are available, it is time to learn. It is simply not enough anymore to only create a site and put it up on the Internet.

So, the first thing that the owner of a web site wants is visitors. Without lots of visitors the site is useless. Most visitors come to a web site after having used a key phrase in a search engine. Therefore, you need to get into a search engine’s listings. Not just that, but you ought to try to be on the first page of Google for your keywords. because most surfers do not look on the second page or any of the others.

It is the use of search engine optimization techniques that will assist your site float to the top of Google’s listings for your chosen keywords. Here are some of the methods of SEO that have proven to be effective.

If your URL is pertinent to your firm’s name, then go with it, but if the name is not relevant buy one that is. However, keep in mind that the vast majority of con sites are new (-ish), because they get closed down after a while and spring up aftrerwards in a new form. Therefore, longetivity will help your site go up in the rankings.

Compose informational web pages and post them to your site. Be certain that these pieces have lots of relevant keywords to do with what your business does.Write helpful articles and people will come for solutions to their worries. The articles and the keywords will give the search engines something to categorize your site by.

Then compose articles that are loosely based on your business but put your by-line together with a link to your web site on the bottom. Post these pieces to article databases so that web masters of blogs and newsletters can use them in their publications. This will give you free backlinks.

Backlinks are search engines’ method of judging a site’s popularity. Search engines rank sites by their popularity so backlinks are vital to a site’s success. The backlink also has to be based on the right words. For example, if you are a builder, your web site should be advertised with links including the word ‘builder’ rather than ‘bricks’ or ‘blocks’.

In fact, the keywords that you would like to get ranked for ought to be chosen very carefully. Think of which words your clients are likely to use while they are looking for the services that your company has to offer.

Owen Jones, the author of this piece, writes on several subjects, but is now concerned with Long-Tail Keyword Selection And SEO. If you want to know more, please visit our web site at PLR Articles

Tags: , , , , , , , , , , , ,
Posted in Uncategorized | No Comments »
« Older Entries
Newer Entries »