The completion of Halo 3 was wildly awaited, as the video was the third in the original three-part series of the Halo games. Therefore, the Halo 3 free download was one of the most downloaded game demos in the history of the Xbox 360. But what many people don’t realize is that the Halo 3 trial download helped make another game ie Crackdown.
But what does the Halo 3 trial download have to do with any other video game? Well, it has a great deal to do with the distribution and promotional effort for a video that was originally planned for release on the Xbox system. Microsoft had become concerned that Crackdown would not sell a lot.
And so they used a marketing tactic, the one of bundling Crackdown with an access code for the Halo 3 trial download. And it worked a treat in that Crackdown sold 1.5 million copies within the first six months of its release. Those aren’t Halo 3 figures, which sold 8.1 million copies in just over a year, but for a lesser well-known game that’s absolutely terrific.
Microsoft had turned to the Halo 3 trial download tactic because of poor opinions about the game from the play testers. They thought the nonlinear nature of the game confusing, often leaving them asking themselves what they were supposed to be doing next.
As a result of this, the powers that be knew that something had to be done or the game would be a loser. It may appear shady practice at first to try to push sales of a game that’s expected to be unpopular, but in retrospect people like the game and it was a good thing that they were able to get the chance to play it.
In Crackdown, and that includes the version bundled with the Halo 3 trial download, individuals play the role of an agent who is assigned to beat the kingpins or leaders of various gangs. To do this they make use of some superhuman powers such as super strength and super agility. In order to gain these powers, players have to accumulate experience by beating enemies who then release experience orbs. The clever part of the system was that the sort of orbs released depended on the method in which the agent killed the enemy. For instance, a firearms orb appears if the enemy was wiped out with a gun.
So, while at first sight this game bundled with the Halo 3 trail download seems to be nothing but a veiled marketing gimmick, in reality it exposed gamers to a fascinating gameplay world.
If you like Halo 3 and are interested in learning more about it, why not go over to Halo 3 Info on our website entitled Halo 3 Insider Secrets
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