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Keyword selection and search engine optimization are vital tools in creating and running a successful website. Before we continue talking about keyword selection and search engine optimization, I want to be sure that we all understand what the terminology means.

Keywords are the words selected by you to define your site. They are the words that you hope to rank well for in Google. So, for instance, if you want to have a web site selling ‘fashion’ – ‘fashion, fashionable, high fashion, haute couture’ may become your keywords (more on this later).

Search Engine Optimization or SEO is concerned with presenting your work – the web site and any text associated with it – in such a manner that search engines find it easy to crawl and index, which enables surfers to find you on the Internet.

Let’s use Google as an example of a search engine – after all, it is the largest, most used and so most important. Google wants to supply its users with the best results – that is, most relevant results – that it can for every keyword entered, in order to improve customer satisfaction.

Therefore it has built up an enormous database of which keywords appear on which sites. Then ‘all’ has to do is rank the sites by popularity and, in theory, the most relevant websites should pop up for every keyword typed in.

Now there is you, or me, with our dreams of a web site on fashion. If you make ‘fashion’ your keyword, you will be taking on the colossal fashion houses and huge department stores with their colossal budgets and gigantic websites head to head. Who do you imagine is going to win?

It is a no-brainer. You will never even get to page 20 in Google search results. In short, you will have no business. But what if you used a long-tail keyword (LTKW) and focused your web site? Say, use the LTKW ‘fashionable plus size black dresses’ and construct a website around that. It may be a keyword that no one else has considered.

This is why keyword selection is important and there are numerous books and articles written about it. It is a precise job, a bit of a slog, but some individuals, like me, actually enjoy it. Or you could automate the task.

So, that is the first stage: finding relevant keywords to your business so that you have a chance of being listed on the first page of Google for that keyword. The second stage is constructing your website search engine friendly so that Google can crawl it and index it for your keywords.

If you do not do this properly, Google’s spiders will crawl off onto another web site and it may be a while before they come back, which leaves your website in still water.

This article is too short to go into this colossal subject in any worthwhile way, but I will strive to give you the most relevant pointers.

Keep your web site focused on a small range of products and define and use keywords for every item, but do not over use them. Do not repeat a keyword phrase simply for the sake of it.

Make your internal links easy to find by using nav bars, menus and sitemaps.

Do not have loads of external links for your visitors to go off to, make your site interesting enough for surfers and spiders to want to remain there.

Owen Jones, the author of this piece, writes on several subjects, but is now concerned with the SEO Content. If you want to know more, please visit our website at PLR pieces

If you want to sell anything on line or even only make money from Adsense, you will have to ensure that your website is in the top five or six websites listed in a search using the keywords that you are specializing in.

For instance, if your web site is concerned with dog carts, you will try to be in the top six websites of the search results if anyone keys ‘dog carts’ into Google.

The means of attaining this objective includes SEO (search engine optimization) techniques. There are many of these, in fact, there are hundreds or even thousands of books on the issue, so in this short article, I only would like to look at one method that a lot of newbies overlook.

Sitemaps. Do you use sitemaps to help advertise your web site? If you are not then you are probably not making much money on line. At a very rough guess, I should think that well over 75% of websites are not using sitemaps at all and half of the remainder are not using sitemaps to their full capability.

Let’s just talk of Google here, because it is the most used search engine by far and most of the others operate in the same way anyway. Google employs robots, ‘bots or spiders to go out onto the web and track links automatically.

So, a spider (robots, bots and spiders are only different names for the same thing) goes out onto the Internet and hits a website. It crawls that web site until it hits a link and then it records the link with Google and follows it. If that link is to another page on your web site it stays on your website. If, however the link is to an external page (web site), it will go over there.

Now, as a website owner, you want your website crawled as soon and as thoroughly as possible, so that when someone searches on your keywords, Google knows that you have a relevant website. If the spiders keep wandering off your site to go somewhere else, they will have to come back very, very frequently to crawl all your site.

This is bad news. You want to hold a spider, once you have been lucky enough to catch one, for as long as you can. Think of money spiders, because that is what they are.

So, in order to keep the spider crawling around your website, give it links to follow. I give my arachnoid visitors at least two sitemaps to follow and no external links, unless it is to another of my own websites.

I draw up an alphabetical sitemap and a sitemap based on the nav bar and then I submit my site to Google Analytics so that Google sends a spider straight to my site, which means that I do not have to wait for a money spider to happen upon my website.

Always, always put a sitemap on your nav bar. It is not there for human visitors, it is there for the spiders to crawl down through making sure that your site is indexed more quickly.

Owen Jones, the author of this piece, writes on a number of subjects, but is now concerned with the SEO Content. If you would like to know more, please go to our website at PLR pieces

SEO copywriting services are provided by companies or people who will either compose articles to order or will permit you, for a fee, to re-use and rewrite articles that they have written previously. Some of these companies are excellent, but most of them are worse than bad.

Some of the pieces that these companies sell are so bad that it would have been easier to write the articles from fresh rather than rewrite the gibberish that they sell.

The difficulty when you are searching for SEO copywriting services is that most people who require these services are working alone and often those who do know a good firm offering SEO copywriting services would prefer to keep the information to themselves.

Asking in a forum is practically useless, because there are too numerous members who do not know but have to say something and there are others who would not know a decent piece if they read one.

Therefore, the best advice is to be vary wary before you listen to advice and be very, very wary before you part with any money. There are different levels that these businesses work on, so it also depends what you need.

Do you need a firm to provide SEO copywriting services in toto – that is, do you want them to write the pieces and advertise your company for you or do you want to purchase pieces from them and promote your own website yourself?

The first choice is costly, but there are two degrees of the second option: first, if you purchase original pieces, you will have the same problems mentioned above, but if you buy PLR pieces (private label rights), you ought to rewrite them a little anyway in order to render them unique. This is an simple and far less costly quest.

Let’s begin with the top end of the market. if you would like someone to take over marketing your company on the Net, then you need to be certain that that firm understands the business that you are in. For instance, would a firm that has had success promoting a garden centre be able to promote a butcher’s?

Therefore, you need to see examples of the businesses that they have run successful campaigns for in the past and you ought to look at their web site and even contact the firm to see if there were any worries. A bona fide SEO copywriting services firm will be glad to show you these details, because they will be proud of their repute.

If you only need someone to write original articles for you, you can afford to be a lot less curious. All you require to know in this example is the details of the guarantee. If there is no warranty that you will like the pieces, then go elsewhere.

If you are prepared to do a little rewriting of the articles that you have bought, you can render them your own. This is the path that most webmasters using SEO copywriting services take to add content to their web sites or use as articles to promote them.

Owen Jones, the author of this article, writes on a number of topics, but is now concerned with the SEO Content. If you want to know more, please go to our website at PLR Articles

Look at the subject matter of your website. is it relevant or is it ostentatious? Does the content set out to help and inform your visitors or does it set out to prove how clever a graphic designer you are? Most search engines cannot actually read graphics, but they can all interpret text.

Also, do not forget that just because you have high-speed broadband, not everyone else does. Some of your prospective customers might only stop, if they have to wait ten minutes for one of your pages to download at 56 Kbps or even 28 Kbps dial up.

Every page ought to have between 500-1,000 words of relevant, unrepeated content. Keep in mind as well that the text must be in standard text (or HTML), but definitely NOT embedded in graphics or the search engines will not be able to read it and categorize your web site.

Without spamming the search engines by repeating yourself too often, look for legitimate methods to repeat your keywords. How? you might ask. Well, one way is to have several menus or navigation bars. You could have one in the left or right hand margin and one either in the info bar (between the header and the body) or the page footer. That gives you two, but if your pages are long, you could have three: top, side and bottom.

Another way of putting a limited menu on the site is to have a ‘locater’ or a ‘You are here :’ line. You could also add a sitemap to your menus. You can also put a copyright notice in the page footer with an active link back to your home page. These methods give you four of five internal legitimate links on your site for which no search engine should penalize you.

Back to getting more backlinks, because getting more backlinks ought to always be your first priority. Compose pieces for every of your web pages with deep links directly to the page for which they were written. If you are allowed two links, one goes to your home page and one goes to the page within your web site that you wrote the piece to advertise.

I personally have discovered that three articles per web page usually does the trick, but it can take more. You ought to join some relevant blogs and forums and take part, leaving just worthwhile, helpful comments, but make sure that your backlink is in your sigfile (signature file).

This technique can produce hundreds of relevant unreciprocated backlinks, but be careful to keep it low profile and relevant or the webmaster might delete your comments or even your account, wasting your work of weeks or even months.

Make a sigfile for your emails as well. This does not supply real backlinks that a search engine will read, but it will produce random traffic to your website, particularly if your sigfile is attached to a good joke or a topical report.

Try to be innovative and work on getting backlinks on relevant websites. As you go up the search engine rankings, people will email you asking to exchange links. Do not do this, no matter what how they put their case. A link out of your site is like having a hole in your bucket; you should be plugging the holes in your bucket, not making new ones.

Owen Jones, the writer of this article, writes on a number of topics, but is now concerned with the SEO Content. If you want to know more, please visit our website at PLR Articles