There are many reasons why one might blog: such as voicing one’s own opinion, political reasons and so forth. Another less-obvious reason is that creating a blog may catch Google’s attention because it refreshes your website with new content on a consistent basis. Google gives a better rank to active websites and it doesn’t appreciate static websites.
Places to post: Look for one of the many blogging services offered on the Internet if you do not already have a website. Two sites that enjoy a lot of popularity are Blogger.com and Wordpress.com. The internet giant called Yahoo! has also plunged into the blogging arena. If you own a site already, many people create a folder (perhaps called “/blog”) and post there. For example, it could be: mydomain.tld/blog/
Blog Software: If you have a website and hosting readily available, you may want to try Wordpress for your blog. In addition, you can create your blog articles using Blogger and have them posted on your individual website. There is a convenient FTP setup feature in Blogger that once set up, al you have to do is click a link to publish.
Content: An effective blog must include content that is informative, of high quality, original (no copy and pasting of other people’s work except for short excerpts that are properly attributed) and should be dynamic (regularly updated).
Reader interaction: You can let readers leave feedback by setting your blog to allow it. This gives you control over your blog and comments. This facility is necessary to protect you from current and future spammers. In addition, those who disagree with your opinions may post unsuitable comments.
Making your blog visible:
1) Make sure that the blog content is original and fresh
2) Obtain Backlinks
a.) Find and join webrings
b.) Become a member of social networks (Facebook, Myspace, Twitter, etc.)
c.) join forums that have the same types of interest as your site. Forums, or communities, can be found at “Multiply”, Aimoo, Google, and many more.
3) Submit your URL address to Google and Yahoo. Wordpress has a plug-in for XML sitemap generators that can be downloaded for free (although they accept donations — they are very polite about it.)
4) “Tags” in your content are a must. Web crawlers like Google will know how to categorize your blog articles when you put keywords in the tags (H1 tags, Title tags, etc.)